The current online platform reputation management has taken into its web a range of users. This could include political opinion polls and surveys. Opinions will tell the popularity and the preferences of voters to certain leadership styles. Online campaigns have become very instrumental in shaping the views of voters contrary to early 1980s when they largely depended on verbal persuasion. Celebrities use online reputation specialists to sell their merchandise from videos to audios.
Contrary to the initial dependency on television to capture their audience, there is now a more reliable platform to market them. The Kardashians are an example of a family of celebrities who have made online reputation management their primary requirement to maintain their status and also keep their followers. Primark online retailers are also an example of business owners who use the online platform to boost their businesses. The reviews they get and how they manage their reputation has enabled their presence in eleven countries marketing its fashion and design products and services.